NAOMI OSAKA FOLLOWS SERENA WILLIAMS STEPS AS SHE LAUNCHES HER FASHION AND BEAUTY LINE , MAKING HER A KEY PLAYER IN BOTH INDUSTRY

Naomi and Serena Williams

Top-ranked tennis pro Naomi Osaka may have lost to rising Czech star Karolina Muchova at this week’s Madrid Open, but off the court she is winning fashion and beauty endorsements and launching her own collections – making her a key player in both industry.

Naomi Osaka

The Japanese sports star this week released a swimwear collaboration, announced a skincare line and was named one of four youthful co-chairs of the Met Gala
At the age of 23, she appears set on constructing a fully fledged brand built around her own image, much as Serena Williams has done.
Just this week Osaka, whose mother is Japanese and father Haitian, released a swimwear collaboration with Frankies Bikinis and revealed the launch of Kinló, a skincare line made for people of her colour.
Her most recent endeavours, especially the beauty range, suggest that Osaka is aiming to leverage her success on the tennis court to create a full-fledged brand built around her image, much in the same way fellow tennis player Serena Williams has done with her fashion, health and wellness ventures.
Naomi Osaka

Osaka has found footing outside the sport in the world of art, culture and now, fashion and that those worlds have responded with open arms. In joining these other young stars from the world of activism, music and entertainment, she’s representing a new generation of relevant tennis stars to the world of style, and more importantly, the larger world of culture.
She’s used her platform consistently and insistently to nudge both a tennis world still sometimes stuck in the past and is in the process of wrangling it into the future, and she’s done it while making herself open and receptive to the larger world that the Met Gala embodies. While Williams transcended the sport of tennis, becoming a household name as the winningest (at least by grand slam count) celebrity the game has produced, Osaka is bringing the sport with her into other realms, building off of Williams’ tremendous work but making it her own.

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